So I am currently in the process of added more products daily to my store. I find it an effective way to attract customers and also it saves a lot of time to work on other aspects of my store. For example, if I add 10 products a day (1 hour of work) compared to if I add 100 products (2 days work). Also it gives an incentive to potential customer to revisit my website daily to see if I added new products that they might be interested in.
Today I have found one very important factor that I have previously overlooked. And that is the keyword search within my website. I have overlooked this because I was too concerned with adding more products and attracting more visitors that I completely forgot how important this is. For example, I see that a recent visitor has searched for "fishnet" and got a total of 4 results, when in reality throughout my store there are at over 30 products that are associated with the keyword "fishnet." (see for yourself) By not providing the results of all the 30+ products I steered the customer away from my website because they only saw a selection of 4 products. I am definitely going to start working and improving this aspect of my website. Through using a heat map tool for my website (www.crazyegg.com), I found that more people search for specific keywords than people that just browse through my selection based on the categories. That puts this issue near the top on my list priorities.
Thank you for reading.
www.vagnerprestige.com
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